Launched by surfer and model Tristan Detwiler, STAN is a Southern California brand based on sustainability, surf-culture and story-telling.

“I was born and raised in San Diego, which will always be my home,” says Tristan. Surfing is a large part of my life, and therefore STAN is influenced by Southern California surfing culture and its relaxed lifestyle. I wear my STAN jackets to the beach to surf, then dust off my sandy jeans and throw my jacket back on to get a craft beer at sunset,” says Tristan.

Stan uses textiles as old as 140 years old, forgotten over time, and unveils narratives of travel, ownership, wear, mending and love. Some tattered and passed down over generations; Now these one a kind pieces allow a new person to continue and share unique stories of time, in a different form such as a jacket. Each piece bears the mark of the past.

Our sustainable aim is to breathe life into each textile and honor its unique provenance. Stan will always maintain its sustainable and waste-less business model that it has been committed to since day one.

bio photo

New York Times

The Stan Surf Couturier opens at Platform in Culver City, Los Angeles

New York Times

Detwiler has expanded his explorations of vintage textiles beyond heirloom quilts

New York Times

Men’s Wear Is on a Quilt Trip

New York Times

23-year-old surfer and model, Tristan, made a fashion week debut with his label Stan, a startlingly polished collection of outerwear themed around patchwork quilting

New York Times

Want to Be the Next Big Thing in Fashion? Nah. Newcomers like 23-year-old Mr. Detwiler appeared as if out of nowhere. His first-ever Stan collection looked as polished as the work of more seasoned designers.


Vogue Runway
Fall 2021 collection


Stan is a West Coast label that tells stories through found antique textiles


Embracing patchwork and applying "maximalist" principles of quilting to jackets

San Diego Times

San Diego Native Tristan Detwiler Garners Praise in NY Fashion Week Showcase


Seven Emerging Men’s Brands Make Their Mark on American Collections


Among the shows that attracted the most attention were... STAN


Stan is one of 10 emerging designers showing at 2020 NYMD in a NYFW digital event


For his first presentation, Tristan Detwiler propels his take on a new view of surfwear


Detwiler cited the sand and beaches of his San Diego hometown as inspiration for STAN

Daily Beast

NYMD highlights the future of menswear. Several designers stood out in particular, namely, STAN

The Tidalist

Haute Upcycling and California Cool: STAN Is Everything To Love About Luxe Surf Style

Robb Report

Meet the Young LA Brand That Turns Vintage Fabric Into Sustainable Jackets

Man Repeller

Stan Displays What Your Sleep Pose Says About You

KeiSei Magazine

Stan is contributing  to the rise of UPCYCLING in fashion