About
Launched by surfer and model Tristan Detwiler, STAN is a Southern California brand based on sustainability, surf-culture and story-telling.
“I was born and raised in San Diego, which will always be my home,” says Tristan. Surfing is a large part of my life, and therefore STAN is influenced by Southern California surfing culture and its relaxed lifestyle. I wear my STAN jackets to the beach to surf, then dust off my sandy jeans and throw my jacket back on to get a craft beer at sunset,” says Tristan.
Stan uses textiles as old as 140 years old, forgotten over time, and unveils narratives of travel, ownership, wear, mending and love. Some tattered and passed down over generations; Now these one a kind pieces allow a new person to continue and share unique stories of time, in a different form such as a jacket. Each piece bears the mark of the past.
Our sustainable aim is to breathe life into each textile and honor its unique provenance. Stan will always maintain its sustainable and waste-less business model that it has been committed to since day one.
Press
The Stan Surf Couturier opens at Platform in Culver City, Los Angeles
Detwiler has expanded his explorations of vintage textiles beyond heirloom quilts
Vogue Runway
Fall 2021 collection
Stan is a West Coast label that tells stories through found antique textiles
Embracing patchwork and applying "maximalist" principles of quilting to jackets
San Diego Native Tristan Detwiler Garners Praise in NY Fashion Week Showcase
Seven Emerging Men’s Brands Make Their Mark on American Collections
Among the shows that attracted the most attention were... STAN
Stan is one of 10 emerging designers showing at 2020 NYMD in a NYFW digital event
For his first presentation, Tristan Detwiler propels his take on a new view of surfwear
Detwiler cited the sand and beaches of his San Diego hometown as inspiration for STAN
NYMD highlights the future of menswear. Several designers stood out in particular, namely, STAN
Haute Upcycling and California Cool: STAN Is Everything To Love About Luxe Surf Style
Meet the Young LA Brand That Turns Vintage Fabric Into Sustainable Jackets
Stan Displays What Your Sleep Pose Says About You
Stan is contributing to the rise of UPCYCLING in fashion
