Launched by surfer and fashion model Tristan Detwiler, STAN is based on sustainability and story-telling.

Tristan is Los Angeles based after recently graduating from USC studying design. “I was born and raised in San Diego, which will always be my home. Surfing is a huge part of my life, and therefore many of STAN’s designs are influenced by Southern California surfing culture and its relaxed lifestyle. I wear my STAN jackets to the beach, and then out at night. Each piece can be worn casual or dressed up for after hours,” says Tristan.


STAN uses textiles as old as 140 years old, forgotten over time, and unveils their stories of travels, ownership, wear, mending and love. Some have been gifted, tattered and passed down over generations; Now these pieces allow a new person to continue and share the unique stories of time, but in a different form such as a jacket.

Stan prides itself on a unique approach to fashion construction using detail oriented techniques of handcraft, mending, quilting and appliqué.