Launched by surfer and fashion model Tristan Detwiler, STAN is based on sustainability and story-telling.
Tristan is Los Angeles based after graduating from USC in 2019 studying design. “I was born and raised in San Diego, which will always be my home," says Tristan. Surfing is a large part of my life, and therefore STAN is influenced by Southern California surfing culture and its relaxed lifestyle. I wear my STAN jackets to the beach, and after I surf, then out at night."
STAN uses textiles as old as 140 years old, forgotten over time, and unveils their stories of travels, ownership, wear, mending and love. Some have been gifted, tattered and passed down over generations; Now these pieces allow a new person to continue and share the unique stories of time, but in a different form such as a jacket.
Stan prides itself on a unique approach to fashion construction using detail oriented techniques of handcraft, mending, and quilting.
Want to Be the Next Big Thing in Fashion? Nah. Newcomers like 23-year-old Mr. Detwiler appeared as if out of nowhere. His first-ever Stan collection looked as polished as the work of more seasoned designers.